Facebook and Instagram ads

Get seen.Get followed.with Creative Strategy

We put your business in front of the people who need what you do, so they can call you.

I build the ads, run them, and keep replacing the ones that are not working until something does. The prices are further down this page.

The prices

An ad set is one daily budget running a group of ads. Find the row that matches what you spend a day. That money goes to Meta, not to me. My fee is the next column along, and I bill it monthly.

Creative Strategy prices by daily ad set spend
What you pay
Meta a day
You bring
the creatives
I make
the creatives
Static adsVideos in ad setVideo editsCarouselsChoose a tier
Under $50 a day$750/mo$1,200/mo2514NoneGet started with Under $50 a day
$50 to $249 a day$750/mo$1,500/mo35261Get started with $50 to $249 a day
$250 to $499 a day$750/mo20% of spend454101Get started with $250 to $499 a day
$500 to $699 a day$750/mo18% of spend554121Get started with $500 to $699 a day
$700 a day and up$750/mo15% of spend606142Get started with $700 a day and up
Whatever is working stays. Whatever is not gets replaced.
Setting up a Meta account, if you do not have one$100, once
Building the first campaign, if you already have MetaFree

A carousel counts as its frames against the static allowance.

What runs in one ad set

The more you put behind an ad set in a day, the more ads it needs before one of them starts working. This is roughly what I would build at each level, and it is why the prices go the way they do.

  • Ad set$10 a day3 creatives2 static1 video
  • Ad set$100 a day6 creatives3 static2 video1 carousel
  • Ad set$500 a day13 creatives8 static4 video1 carousel
  • Ad set$1,000 a day23 creatives15 static6 video2 carousel
  • Ad set$5,000 a day33 creatives20 static11 video2 carousel
  • Ad set$10,000 a day45 creatives30 static13 video2 carousel

Before you hire anyone

Questions worth asking

  • Who pays for the ads?

    You will pay for the ads. That budget goes straight to Meta, and my fee for running them is separate.

  • How much should I spend a day to start?

    Less than you think. Start small, let it run long enough to tell you something, then put more behind whatever is working.

  • How many new ads will you make me in a month?

    As much volume as the spend can carry. The numbers are an estimate. If more ads are needed, I make more.

  • What if the ads don’t work?

    Some won’t, and that’s expected. Finding the ones that do is the job. I keep testing and replacing so there’s always something working behind your spend. That’s the strategy you’re paying for.

  • What happens to the ads if we stop working together?

    You keep everything. The campaigns, the ad sets and the creatives are your company’s. I manage them and bring the strategy, but none of it leaves with me.

Free gap analysis

Send me your website address and I’ll tell you what’s missing:

  • Where you show up on Google Maps
  • Google categories and services you could be listed under
  • Gaps in your services on your Google Business Profile and website
  • What you could do to improve your website